I attended a gathering of healthcare providers recently to participate in a site review and listen to some nice TPS success stories. During a Q&A session at the conclusion of the review this question came from one of the participants:
“How can we get the docs to accept standardization?”
I smiled at the question, not only because doctors as a group are notorious individualists, but also because they are not so different from any other occupation in their view of standards. The word “standard” makes people cringe because to many it implies loss of personal choice:
“Did you imagine this time-savings was possible?,’ he asked one operator.
“Actually, much of what Dr. Shingo showed us we already had discussed,” the operator replied.
“Then why didn’t you make these changes before now?” Gifford queried.
The answer?
“We don’t set the standards, boss. You do.”
So there are more than a few reasons for skepticism surrounding standards. American industry’s track record of time-setting without careful observation and without significant involvement of workers (be they doctors, engineers or machine operators) has created an almost universal cynicism. The road to standardization has many obstacles, but the start of the journey is often the hardest because of a legacy system that suggests standards will be forced upon us and will stifle originality.
So I responded to the question posed to me at the hospital gathering:
“Doctors worry that forced conformity will impact their ability to care for their patients. Docs don’t want to be the objects of change. So, make them the change agents by first finding a few small things on which they already agree. Dr. Shingo referred to this as “Socrates Secret.” Then pick some small differences and normalize those. Every doc will have some preferred practice on which he or she is intractable – don’t go there, leave those objections alone for now. The first objective is to create a more positive view of standardization itself. “
In the words of Dr. Sami Bahri,
“Do whatever is possible, and the impossible starts seeming more possible. “
O.L.D.
BTW: The deadline is fast approaching to take advantage of the 25% discount for the 2012 Northeast Shingo Conference. Register today!